Improve Core Web Vitals
By Dori Fussmann ·
This how-to is the sibling of the Core Web Vitals guide. It assumes you already know what LCP, INP, and CLS measure and walks through the template changes that usually move field data.
Reserve space and preload the hero
Give the hero an explicit width and height, keep the aspect ratio in CSS, and preload the actual file the first viewport uses. Do not swap a tiny placeholder for a heavier crop after hydration.
Schedule scripts after the first paint
Defer non-critical JavaScript, break long tasks, and keep third-party tags off the critical path. INP regressions usually come from a cheap-looking widget that does expensive work on every tap.
Where Things Stand
As of August 2026, the highest-leverage article-template work is still hero preload, font-display swap, reserved media boxes, and fewer long tasks on first interaction.
Further reading: technical seo foundations · core web vitals complete guide.
Sources: Understanding Core Web Vitals and Google search results · What are Google Core Web Vitals? Learn Technical SEO · Core Web Vitals.